iA Financial Eye Care — Direct Billing
Direct Billing Available at Charm Optical
A Friendly Heads-Up About Coverage Amounts
The coverage details on this page are based on publicly available information from the provider's own website. Your actual coverage may be different depending on your specific plan, your employer's selections, and when your benefit period resets.
We always recommend checking with your provider directly to confirm your exact coverage — and the easiest way is usually through their app or online portal, where you can see your remaining benefits instantly.
One more thing: we are not able to verify your insurance over the phone or by email. To check your coverage, you will need to visit us in store — we can look everything up for you right at the counter. It only takes a minute, and there is never any obligation.
About iA Financial Group
iA Financial Group traces its roots back to 1892, when Alliance Nationale was established in Montreal as a fraternal benefit society for French-Canadian workers. In 1905, the Industrial Life Insurance Company was founded in Quebec City, and the two eventually merged in 1987 to form what is now iA Financial Group.
Today, iA serves over 5 million clients across Canada with more than 10,200 employees and 50,000 advisors. They manage over $249 billion in assets and offer everything from life insurance to group benefits, retirement plans, and wealth management. Headquartered in Quebec City, they have been in operation for over 130 years.
Vision Coverage
iA Financial group plans cover vision care including eye exams, prescription glasses, and contact lenses for you and your family. Coverage typically ranges from $200–$400 every 24 months depending on your employer's plan design. Check with your HR department or sign in to your iA benefits portal for your exact amount.
How We Bill iA Financial
We direct bill iA Financial Group at Charm Optical. Bring your member card, we look up your plan, and submit the claim before you leave. You pay only the difference if your selection exceeds your coverage.
Coverage at a Glance
Here’s what your plan typically covers when you visit Charm Optical. Coverage amounts vary by plan — check with your insurance provider for exact details.
Eye Exams
Comprehensive eye exams with a licensed optometrist, usually covered once every 12–24 months.
Prescription Glasses
Frames and lenses with your prescription. Most plans cover a set amount every 24 months.
Contact Lenses
Daily or monthly contacts. Usually covered as an alternative to glasses.
Prescription Sunglasses
Sunglasses with your prescription are covered. Non-prescription sunglasses are not eligible.
How Direct Billing Works
Bring Your Card
Just bring your insurance card when you come in. No need to call your provider or fill out any forms beforehand.
We Verify Your Coverage
We’ll look up your plan right away and let you know exactly what’s covered — no surprises.
Walk Out — We Handle the Claim
We submit the claim for you before you leave. You just pay your co-pay if there is one. Done.
Frequently Asked Questions
Does Charm Optical direct bill this provider?
Yes! We direct bill right from our clinic in south Edmonton. Just bring your insurance card and we’ll submit the claim for you in real time — no paperwork to take home.
What does this plan typically cover for eye care?
Most plans cover eye exams, prescription glasses, contact lenses, and prescription sunglasses. Coverage amounts and frequency vary by plan — we recommend checking with your provider or downloading their app to see your exact benefits.
Do I need to bring anything else besides my card?
Nope — your insurance card is all we need. We’ll look up everything from there. If you have a specific benefits booklet or app showing your coverage details, that can help too, but it’s not required.
Ready to Use Your iA Financial Eye Care — Direct Billing Benefits?
Book your eye exam online in 30 seconds. Just bring your insurance card and we’ll handle everything from there.
Or call us at (780) 490-0090